Ukash Gets Best Prepaid Marketing Campaign For Teaming Up with PokerStars
Ukash grabbed the coveted award for the best Prepaid Marketing Campaign for its prepaid card, which was launched in 2010. The award attracting marketing campaign was used to target Canadian poker players and issuers alike with the uses of the card. The campaign succeeded in racing ahead in the Canadian prepaid market and achieved significant growth in the prepaid sector.
Ukash and its partners joined hands with a London based marketing team to come up with a campaign. The marketing team worked alongside Ukash partners, UseMyCard, now PrePay and Ezipin to release a multi-channel marketing campaign across Canada aimed to increase the company’s awareness. The vigorous campaign was telecasted in December 2011 and ran until the end of January 2012. The primary idea of the campaign was to promote the Ultimate Ukash Experience to current and prospective Ukash Canadian customers.
Ukash entered into an agreement with the online poker room king – PokerStars to increase its visibility among poker players. The deal offered Canadian poker players a unique opportunity to attend the PokerStars Caribbean Adventure (PCA) at Bahamas, by redeeming Ukash vouchers, for an opportunity to entire the draw. Ukash announced the winner of the PokerStars Caribbean Adventure (PCA) lucky draw recently. David Bernstein was among the many contestants that entered the lucky draw and was randomly selected as the winner of the seat at the PokerStars Caribbean Adventure. The hot seat is valued at USD $10,300. Bernstein entered the tournament and took home a further CAD $260,000.
Ukash CEO David Hunter said, “The Prepaid Awards Canada celebrates innovation and best practice within the prepaid industry. The awards inspire the highest calibre of entrants and builds awareness of prepaid across all sectors of the industry. We are honoured by the recognition for excellence and I would personally like to thank the judges for nominating Ukash as the winners of this category.”
Ukash gives its customers a great way to pay online and stay in control of their spending by empowering them with innovative technology that they can use irrespective of their origin or status and regardless of whether or not they own a credit or debit card. What Ukash gives to those with neither a Credit nor a Debit card, is the independence to use their money as freely as those who are powered with a one.
Ukash is a leading Global eMoney network that was established in 2005. The company takes pride in setting standards as specialists in prepaid payment solutions. Since its inception in 2005, the company has grown tremendously, and now boasts of over 420,000 in physical points of purchase. Ukash has a global reach with purchase points in over 57 countries, across six continents. Ukash with its convenient usability can be used online in over 5,000 websites with a choice of over 20 currencies. With such great numbers, it is not a surprise that Ukash climbed its way to grab a prestigious award at the Canadian Prepaid Awards.
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