PokerStars’ Zoom Poker Causes Fall in Bwin.party’s Poker Revenue
Bwin.party Digital Entertainment Plc, the world’s largest online gambling company, released a trade update on July 10, in which it stated that its revenue has diminished because of PokerStars’ Zoom Poker.
The company says that the launch of Zoom Poker on PokerStars has increased the pressure in the online poker market as it has snatched away a considerable portion of the online poker market.
The credit of launching high-speed poker in the form of Rush Poker for the first time in the online poker gaming market goes to Full Tilt Poker. However, the events of April 15, 2011, a day commonly referred to as the Black Friday of online poker, caused the death of Full Tilt Poker, creating a void for its Rush Poker fans. Today, Zoom Poker on PokerStars and Blaze Poker on Microgaming poker sites have proved to be fitting substitutes for Rush Poker. In a bid to boost its revenue, Bwin.party plans to launch its own variant of speed poker later this year.
The giant online gambling company is also mulling over the possibility of integrating Bwin Poker and Party Poker into the Ongame Network to increase the flow of player traffic by around 20 percent. Ongame Network, which currently occupies the top fifth position in the market with regard to player traffic, is currently owned by Bwin.party. Six companies have already expressed their interest in purchasing Ongame Network, especially after Shufflemaster decided to give up its idea of acquiring Ongame Network. One of the companies interested in the acquisition of Ongame Network is Zynga Poker, which has to its credits a number of social games such as Zynga Poker. Reportedly, Zynga Poker is considering the pros and cons of foraying into the online poker market after first establishing a huge base of players on its social gaming site, where players are encouraged to play for free, through the immensely popular social networking site Facebook.
The recently released Bwin.party trade update is quite optimistic about raking in profits in the future, especially as Delaware has followed in the footsteps of Nevada and decided to legalize its online poker industry. Besides, many more US states are working toward regulating their online poker industry.
Stating that these developments have greatly encouraged it, Bwin.party expressed its opinion that it still feels that legalization and regulation of online poker at the federal level is the only solution to the US poker problem. The company predicts that it will be a major poker company in the US as it is already signing strategic deals with Indian tribes and gaming companies.
Although Bwin.party’s online poker revenue has decreased because of the Zoom Poker competition, it has done very well in its online bingo and online casino sectors. The company’s sports betting revenue plummeted because of certain predictable results in Euro 2012. The company now hopes that factors such as the launch of its variant of speed poker in future, Bwin’s merger with PartyGaming, and better poker laws in the US will help boost its poker revenues.
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