Unibet Poker to Leave MPN
Unibet, an online gaming company, announced recently that it will leave Microgaming Poker Network (MPN), to which it currently belongs, and migrate to a proprietary network the following month.
Unibet issued a press release, in which it stated that it will develop a new network in partnership with Relax Gaming to provide a brand new social gaming experience for poker players online
Speaking about the new development, Unibet’s Gaming Head Daniel Eskola said: “The environment in the online poker industry has changed over the years and we have come to the insight that being part of a poker network is not sustainable for Unibet in the long term. This project has given us the possibility to start from a blank piece of paper and define everything we believe is important for a fun poker experience. In a way, our goal is to bring the fun back to poker by creating software with a clear focus on the casual player.”
The new online poker software that Unibet Poker is on the verge of launching will comprise a brand new gaming lobby, three-dimensional backgrounds, and exciting game play features such as missions and achievements. It also enables players to change their screen names and avatars whenever they wish. The software platform will be compatible with Mac as well as PC, all browsers, and iOS and Android tablets.
In an interview with PokerNews, Eskola said that the company has made the strategic decision of migrating from MPN because it would like to intensify its focus on recreational players, who do not play poker for profits, but only because they are fond of playing poker. He said that focusing on casual players is difficult for an online poker room that forms part of a larger network like MPN.
Stating that the company wishes to have control over its software platform, Eskola said that working with the Relax Gaming team for over seven months has given Unibet “the faith that they are up to the challenge.”
Eskola also said that the new software will give more importance to the social aspect of playing poker. In other words, the focus will be on achievements and rewards. He said: “We want to make poker more fun, as it was. Less grinding with statistics programs and HUDs.” Unibet Poker’s new software will not allow players to save hand histories, and the ability to change screen names and avatars will make it very difficult to track players. Simultaneously, the software is good enough to detect players who cheat, dump chips, and use bots, he assured.
Speaking about the effects of this new software on tournament players, Eskola said that they will not be able to provide large guaranteed prizes and starting fields for tournament players, but that the company does not consider this “as something negative.” He said that several Unibet players have informed the company that they would like to take part in tournaments with less than 100 participants and smaller buy-ins. Besides, Unibet Open, the company’s live poker tournament series, will continue as usual.