Bwin.party Reveals Details about Multi-year Marketing Deal with Sixers and Devils
Norbert Teufelberger, the chief executive officer of Bwin.party Digital Entertainment Plc, and Scott O’Neil, the chief executive officer of the New Jersey Devils, the Philadelphia 76ers, and Prudential Center, spoke at a recently concluded press conference in New Jersey about a multi-year sponsorship deal Party Poker had recently signed with the Sixers and the Devils.
Last week, Bloomberg reported that the Sixers of NBA and the Devils of NHL became the first professional sports teams in the US to sign a multi-year marketing deal with an online gaming company. The owner of the two teams is Joshua Harris. Bloomberg had also reported that a press conference will be held at the Prudential Center on Thursday, at 2:00 p.m. EST, where details about the deal will be revealed.
O’Neil told Bloomberg during a telephonic interview: “This is our flag in the ground that we do things differently. We’re looking for groundbreaking opportunities with companies willing to take chances.”
Ever since it launched in New Jersey late in November, Party Poker has grabbed half of the state’s newly regulated online gambling industry through aggressive marketing methods, such as television commercials and online advertorials. Since the sports teams Party Poker has partnered with get ample exposure at the national as well as local levels, the partnership is expected to create lucrative opportunities for Party Poker.
The NHL and the NBA have already stated that they have no problems with the partnership. NBA Vice President Mark Tatum said: “As long as the gambling site doesn’t include sports gambling or sports betting; it’s now allowed within our rules.”
Thanks to the recently signed marketing deal, players at Party Poker New Jersey can “win regular courtside and VIP box seats to every New Jersey Devils and Philadelphia 76ers home games.” Besides, players can win seats to concerts and events at the Prudential Center, including the Jay Z Concert, which is scheduled for January 22.
Mike Sexton, the founder of Team Party Poker, said: “The Dream Seat Series adds an additional dimension of thrill to our offering that will appeal to a wide range of people who like a good game regardless of whether they’re watching it or playing in it.”
On January 11, “arena takeovers” will be held to display the partnership to fans. The Party Poker brand will be prominently displayed at the Sixers vs. New York Knicks and Devils vs. Florida Panthers games. The Party Poker branding will be integrated on a wide range of channels from mobile apps and social networking sites to in-arena signage. Party Poker’s radio and television advertisements will be broadcast during the matches, which will be heavily promoted on Party Poker New Jersey. Besides, the Sixers and the Devils will be granted exclusive Party Poker offers.
Party Poker is known for sponsoring sports teams as part of its marketing strategies. Bwin.party has sponsored some of the best sports teams across Europe, such as Read Madrid and Manchester United.
The company says that its sponsorship marketing strategy is “the first of its kind for US-based sports organizations.”
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